Even with Google, Bing and so many social media sites available, people have trouble finding low-cost spay-neuter resources in their area. There is also a lot of uncertainty about spay-neuter, such as will it hurt my pet, why spay-neuter, and when is the best time to spay-neuter? This is where raising awareness on social media can help.
This post will show you the basic steps for setting up and running your very own community Facebook spay-neuter awareness page.
Visit our Spay/Neuter Wake County, NC project to get ideas.
1. Select 3 Quality Cat & Dog Photos
1. A Profile Picture
The Profile Picture needs to be square. A 400px x 400px or 800px x 800px image will work perfectly. Keep everything centered, as Facebook will crop it into a circle.
If you would like to add text to the photo, you can upload the photo to canva.com to keep it nice and simple.
2. A Cover Photo
The Cover Photo needs to be rectangular, wider than high. The image we used was taken with an iPhone held in a horizontal position. It is 2048px × 1536px.
3. A Post Photo
You will need a 800px x 800px square image for your post photo.
2. Create & Set Up The Facebook Page
Facebook changes their layouts and settings frequently. If the instructions are not identical to those in this post, look for something similar. If you get stuck along the way, check out how-tos on youtube. If you are still stuck, contact us. We’re happy to give guidance.
1. To begin, go to https://www.facebook.com/pages/creation/
2. Under “Community or Public Figure” select “Get Started”
3. You’ll be asked to enter a Page name and Category.
- Page: Name the Page something clear and easy to understand, like:
– “Spay-Neuter” City Name, State (The state is important, as many states have the same city and county names.)
– “Spay-Neuter” County Name, State
- Category: Select “Cause” and then click “Continue.”
4. Add a Profile picture.
- On the upper left side of the page look for the Profile image area. Click on the camera or plus sign icon.
- Select “Upload Photo”
- Choose the Profile image you created/saved to your computer.
5. Add a Cover image.
- Next to the Profile image there is a large area for a Cover image. Click on the video camera icon that says “Add A Cover”.
- Select “Create Cover Area”
- You will be taken to a new view where you can upload one or more cover images. You only need to upload one. Choose the rectangular cover image you created/saved to your computer.
3. Create A Post
- Click in the “Write a post…” area.
2. Add An Image To Post
3. List Spay-Netuer Resource Information In The Post
- Google “low-cost spay-neuter resources” for the area you plan to run the campaign in. Talk to local animal rescues and see if they know of any additional resources.
- Compile your list. Be sure to include the name of the clinic, what animals they serve, limitations, and a website or phone number to call.
Example of how to organize items in your post
5 County Spay Neuter Clinic
Cats and Dogs
Alter an Alley Cat
Alley Cats and Angels voucher program for friendly and feral cats.
Change of Heart Pit Bull Rescue
Pit Bull Dogs Only (Free obedience training and spay/neuter services)
4. Pin The Post
Pinning the post keeps it at the top of the page where the information can easily be found and accessed.
Post Additional Spay-Neuter Educational Information
4. Invite Friends
To invite friends, look for the “Invite Friends” button in the right column. Only invite friends who are in your local area, as the information only pertains to them.
You can also share posts from your spay-neuter page to your personal page to broaden the number of people who see your educational posts.
5. Maintain The Page
- Post educational Information.
- Post spay-neuter events in the area.
- Post rabies, vaccination, or microchip events in the area.
- Repost posts from local animal shelters.
- Refrain from using sad, angry, and devastating posts. Positive messages are easier to hear, get shared, and there is rumor that Facebook manipulates post visibility, preferring more positive messaging.
- Keep Pinned Post Current. Check in every 6 months and make sure the information in the pinned post is current. You can edit it anytime information changes.
6. Run A Spay-Neuter Education Campaign On Facebook
While you do not need to run an advertisement campaign, running one will greatly increase awareness and provide information to people that need to see it.
Setting Up the Facebook Ad
1. Define your area
- Define an area you can keep up with maintaining a current list for. e.g. Pick a city or a county. For your add, enter the city you are targeting or all the towns and cities within the county you are targeting.
2. Define your audience
- Age 15-65+
- People Who Match: Interests: Cats, Dogs or Pets (You may wish to expand your ad and run it without Interests to reach more people)
3. Define your budget
- Make sure it is comfortable for your pocketbook.
- Choose the number of days you’d like to run it for. Facebook will generate on-the-fly estimates to help you decide.
- Reply to questions and see if you can help people find resources, even if they are not in the area you advertised. Once people start sharing the posts, it will begin to reach a few people in different areas.
- When someone shares your post, you’ll receive a notification. Follow the notification link to that person’s Facebook page, like the shared post, and comment “Thank you for sharing.” This action will show your appreciation and get the shared post more visibility!